Tips on Designing Your Personal Business Card

When you go to networking or social events, having a business card is one of the most important marketing tools you can create. After you and someone you want to keep in contact with go your separate ways, a business card is a handy way for that person to remember who you are. If you’re meeting with a recruiter for a job or an internship, what’s stopping them from immediately forgetting who you are after a week or two?
Your business card. 

Tip #1: If you are not sure how to design a business card, do some research or enlist some help. I recommend using Illustrator over Indesign since Indesign is better suited for laying out printed material, such as magazines or pamphlets. Remember: Basic business cards are 3.5″ x 2″.

Tip #2: Consider a logo.
This makes your card more memorable if there is an image. People also tend to make a logo out of their initials. Continue reading

5 Reasons Why Designers Dislike Stock Photos

  1. It’s almost impossible finding the perfect image,

    There are way too many subtleties and specific elements to consider when using a stock image. Sure, it sounds easy. We have the power of the internet at the tips of our fingers right? Wrong. It is harder to find a stock image than you think (for reasons I will elaborate on further down this list).

    For example, let’s say there is a client who wants a flyer for a children’s swimming program. At first, the designer might search for a random swimmer and add it to the flyer design, but when the client sees it, he or she suggests a bunch of edits to be made.
    The list of revisions might include:

    – “Let’s use a picture of a child instead. Preferably 6-10 years old.”
    – “The program is located in an underprivileged community so try to find a more diverse group of kids.”
    – “Since it is a children’s program, please find a picture with a lifeguard supporting the child.”
    – “We don’t require goggles so no goggles or underwater shots.”

    This is why when graphic designers say that they have spent four hours looking for the right photo, you can trust that those hours were not spent watching viral cute baby hedgehog videos. When people utter the words, “Have you tried…” or “Did you consider…”, the designer has most likely searched through vector images, photographs, icons, jpegs, pngs, other types of graphics, other file extensions, and tried different variations of the wording. Continue reading

Future of 3-D Printing in Advertising

How does 3-D printing work?

The reason why 3-D printing is so innovative is because it can create a product using additive manufacturing, which is the process of adding layer upon layer of a material to form a design generated on a computer.
Most of the time, products are made using subtractive manufacturing, which, as you can probably guess, is the complete opposite of additive manufacturing. Subtractive manufacturing is the stripping, cutting, and breaking down of raw materials to put together a product. In 3-D printers such as the Makerbot, the machine melts down plastic known as PLA filaments and creates a product by layering the hot plastic on top of each other. It follows the design that is inputted by a computer.

Why is this important?

3-D printing can provide a faster and cheaper alternative to manufacturing products, such as medical implants, plastic prototypes for engineers and designers, and even jet engines. Since 3-D printing relies on computer-aided design (CAD) programs, this allows for a great degree of customization. If this method was brought more into the advertising world, it can be an incredible way to engage with clients, consumers, and other agencies.

Creative companies that already implemented 3-D printing

DVV / Belgian Insurance provider
Companies lose money yearly on replacing the locks of homeowners who forget where they put their house keys. DVV and Happy Brussels teamed up to introduce a service called “Key Save” that allows consumers to preemptively scan their keys and save the design. That way when a Key Save customer loses their key, they can download the file and get another key printed at a local 3-D print shop.


Cons:
What if the print shop is closed? Since the design file is uploaded to a secure online database, does the customer always need to have internet or cellular data turned on? Doesn’t that mean that the database company has the keys to all the household addresses of their customers?
Pros:
 There is always a copy of your key if you lose it. Continue reading

Anthropologie: Designers’ Favorite Consumer Brand

Whenever I come across an Anthropologie store, I stand outside for a bit and just analyze its window displays. What’s intriguing about them is that the designer uses rather common household items and creates an elaborately stunning piece of work. If there aren’t household items, Anthropologie hosts events for kids to come to the store and make crafts the designer will put into the design. As a 20-year old young adult, I think I’m slightly out of the age range to attend. Continue reading

How the 3 Major Tech Companies Are Approaching Flat Design Differently

What is flat design? It is a trend that simplifies the user interface by eliminating the unnecessary elements and retaining the essentials. This creates a simpler and more minimalist design that helps users navigate in a less cluttered environment. In the past few years, flat design has influenced designers’ choice in typography, and how logos, website templates, and infographics are created. More brand logos are using the type Helvetica and other sans serif fonts. Frivolous embellishments, embossing, and drop shadows are being eliminated to make final designs look more clean.

Here are the ways Microsoft, Google, and Apple implemented flat design. Continue reading

5 Basic Facts about Typography

Let’s start off with a simple question.
Which of these would you trust more as a soap brand?

      

Probably not the first one unless you want to bathe in a sticky, gooey texture. And if the Dove skincare brand appeared as an ice cream bar, would you buy it?

Again, probably not. If the first picture was a real ice cream bar, there’s nothing on the box that tells us about the taste. Whereas the second picture has the brand name “Dove” written in a tantalizing chocolate syrup while the rich colors and curvatures slowly draw you in. As consumers, we are all guilty of judging a product by its packaging, and the most important part to a package design is the typography.

Typography is the art of designing letters that communicates a feeling and it determines the effectiveness of a design. From traditional print to modern digital, typography helps create an experience for the reader or user before they even open a magazine or click on a button. It goes beyond choosing a weight and size for some letters. Typography involves many components such as the selection of the point size, stroke length, and spacing.

Before you shy away from this topic, here are some 5 basic facts about typography and some extra knowledge that would impress any graphic designer. Continue reading

What do the big brown bag, NYC Subway map and handkerchief chair have in common?

Untitled-2They were all created by the Italian graphic designer, Massimo Vignelliand chances are you have seen these items before.AA&Bloomingdales

Vignelli passed away earlier this year on May 27, but his iconic designs will always be remembered – from producing the American Airlines logo to standardizing the entire New York City subway system signage. Outside of corporate logos, Vignelli’s influence is spread throughout home interior designs, book covers, shopping bags, and even kitchenware. Continue reading